2011 IMDA Conference Presentations
Keynote
Address: Understanding and Selling to IDNS: The Real Story (PowerPoint)
Dave Hesson, MedAssets
Making your case to IDNs: You CAN sell innovative technologies to
cash-strapped, understaffed, complex provider organizations...if you speak
their language. Selling to IDNs is changing. That's because IDNs are
changing. Value-based purchasing, comparative effectiveness, accountable
care organizations and of course, budget crises, are affecting how IDN
supply chain executives and clinicians make purchasing decisions. Learn how
to meet them half way in this informative keynote session.
Additional Articles:
Capitalizing on Opportunities in the Non-Hospital Market (PowerPoint)
Rick Almasy, Nightingale-Alan MES, LLC
As consumers, we know that patient care has shifted from the inpatient,
acute-care setting, to various non-hospital sites, including clinics,
surgery centers, imaging centers and physician offices. How can the
specialty distributor penetrate these various sites? Which ones offer the
most opportunity? Take part in this valuable, member-led information
exchange.
Product
Evaluation from an IDN's Perspective (PDF)
Garrett Jackson, BJC Healthcare
BJC HealthCare in St. Louis puts up to 120 new-product requests through a
formal evaluation process. How does it work? How will your technologies
fare? And how can you increase the chance of your products passing muster?
Find out from someone who deals with it every day.
Staying in
Touch with Your Customers through Effective Marketing (PowerPoint)
Shawn Walker, Bay State Anesthesia
Social and electronic media -- including Constant Contact, LinkedIn and
Facebook -- are changing the nature of social interactions. How can these
same media be applied in your business's marketing efforts? Find out in this
interactive discussion.
|
