Management Conferences and Workshops

Learn about industry issues and your business�.IMDA�s Annual Management Conference and Manufacturers Forum is a prime opportunity for specialty dealers to absorb ideas from industry leaders, swap business intelligence with their peers, and, through the Manufacturers Forum, meet manufacturers of new medical technologies who are seeking specialty sales and marketing assistance. Because it is held during summer, we get affordable off-season rates for the very best accommodations. Join us for the ambiance, the ideas and the networking.

Past speakers include:

• Ron Stephenson, professor of marketing, Indiana University.
• Nancy Reaven, president, Strategic Health Resources.
• Al Cook, president-elect of the Association of Healthcare Resource & Materials Management.
• Rick Davies, president, Vector Resources.
• Steve Northrup, director, Medical Device Manufacturers Association.

Topics covered have included:

• Helping your customers evaluate the cost-effectiveness of new technology.
• How to make your Internet site more than a billboard.
• E-commerce and the specialty distributor.
• Selling to the materials manager.
• Using automation to manage leads.
• Achieving cost-effective sales through telesales and telemarketing.
• Performance-based compensation programs.

Attending an IMDA Mid-Year Workshop sparked our desire and interest to get moving on a sales force automation program. We called all the people who made presentations at the conference and now are close to narrowing down our selection of a contact management system. We appreciated the level of input we received, and we look forward to more of these types of meetings through our membership in IMDA.

--John Kruse, Campbell Critical Care Inc.

• Manufacturer Relations Programs
• Annual Financial Performance Survey
• Product and Professional Liability Insurance
• Legal Counsel
• Cost-Savings Programs

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