Your name is out there� Imagine for a moment a medical products manufacturer whose product has just been cleared for marketing by the FDA. Being an aggressive growth company, this manufacturer lacks the capital to bring on a sales force, but needs technologically sophisticated field sales support. Where do they turn?

IMDA makes sure your name is in front of such manufacturers and others that need your selling resources by:

• Publishing a complete directory of all IMDA members, detailing their product specialties and geographic sales areas.
• Hosting a Manufacturers Forum in conjunction with the IMDA Annual Management Conference. This is an opportunity for manufacturers of innovative products to meet specialty dealers and reps face-to-face.
• Posting an informative website (www.imda.org) targeted at manufacturers searching for sales and marketing support. Features include sample distributor contracts, recent publications and a list of manufacturers taken to market by IMDA companies.
• Making sure the voice of specialty sales and marketing is heard and seen in the industry�s trade publications, such as Repertoire, and Medical Device & Diagnostic Industry and MX: Business Strategies for Medical Technology Executives.
• Making available to manufacturers seeking sales and marketing support a �Representation Needed� classified ad, which is e-mailed to members almost immediately, and published in IMDA�s newsletter, the IMDA Update.

Sometimes the best way to find new lines is simply by networking. And that�s one of the main benefits of being an IMDA member. Last year, I picked up two lines through recommendations from fellow members. The first is a device for collecting and harvesting red blood cells. The second is a line of smoke evacuators, filters and tubing. IMDA has raised the profile of specialty distributors among innovative manufacturers. And IMDA membership completes the process.

--Bernard Finucane, Finucane Enterprises

• Annual Conference
• Financial Performance Survey
• Product and Professional Liability Insurance
• Legal Counsel
• Cost-Savings Programs

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